Bucherer, a Swiss luxury watch brand, was founded in 1888 by Carl-Friedrich Bucherer in Lucerne, Switzerland. Originally a family-run jewelry and watch business, it quickly gained a reputation for high-quality craftsmanship and innovation. Over the decades, Bucherer became a leading retailer of prestigious watch brands while also developing its own timepieces, including the renowned Bucherer Blue collection. In 2001, the company acquired Carl F. Bucherer, its independent watchmaking division, which has since gained recognition for its in-house movements and elegant designs.
In 2023, Rolex acquired Bucherer, further strengthening its position in the luxury watch market.
